Yiwu is located in the middle of Zhejiang province and is known as the world’s “Commodity Capital.” After 40 years of reform and opening-up, the older generation of merchants, who started with “chicken feather for sugar” barter, have businesses all over the world.

And the new generation of Yiwu people are also opening up new online and physical store business models. More and more foreign businessmen are also choosing to settle down in the city, helping to renew its vitality through the blending of cultures.